Philip Morris will sell a food-service business in an effort to focus on its brand-name foods.

More and more school lunch programs now offer brand-name fast foods.

Publishers have based children's books on characters from movies and television for years, but have only recently turned to brand-name foods known mainly from commercials.

Among brand-name foods, it has been used successfully for all the products in the Healthy Choice line.

For most of her 40-year career, Ms. Waldron has specialized in marketing commodities, rather than brand-name foods.

She said the 10 schools might offer brand-name foods, like Pizza Hut pizzas.

The system rates 3600+ foods including basic foods like apples and oranges, fast-foods, and brand-name foods.

In contrast, the market for brand-name foods has grown by about 2 to 3 percent a year, Mr. Patsky said.

While industry analysts agreed that the consumer products were less appealing than Beatrice's brand-name foods, they said the consumer goods had several inherent strengths.

According to a survey by the C.D.C., about 20 percent of the nation's schools now offer brand-name fast food.