If done incorrectly, "branded entertainment" is considered blatant product placement.

But, if executed correctly, branded entertainment can be the most powerful tool in advertising.

Those opportunities come in the form of what is called branded entertainment or product integration.

The writers who create scripts for series, and the union that represents them, have been vocal about their opposition to branded entertainment.

The writers did not make specific demands, but said they wanted more involvement in the decision-making process for branded entertainment.

This philosophy and approach is more relevant now than ever with the evolution of branded entertainment and new media.

Some marketers involved with branded entertainment say they realize the delicacy of the balancing act.

Consumers with long memories recall previous efforts by advertisers at branded entertainment.

The deal flirts with hot field of branded entertainment, in which commercial products are injected into programs.

Dietsch has established himself as a leader in non-fiction production, branded entertainment, and new media.