It is routinely used by the securities industry in resolving disputes with retail brokerage customers.

Still, he said that "far less" than 5 percent of Fidelity's retail brokerage customers buy load funds.

This resulted in inappropriate recommendations to several of its retail brokerage customers.

E*Trade has shifted most of its ad spending toward selling mortgages and other banking products to its brokerage customers.

If a brokerage customer is approved for margin on the account there will be a line of credit to "cushion" the three day settlement period.

Like the man at Baird, he said the point was to attract me as a brokerage customer.

Salomon said it was merely catering to one of its better brokerage customers.

The firm's dealings with corporate clients held up while its individual brokerage customers pulled back.

That compares with $14 for online brokerage customers who don't also bank there.

Mr. Schwab said he hoped to sell more bank products to his brokerage customers.