A coalition of environmental groups has been campaigning since the summer to build awareness of the plan.

For those with little knowledge about the musical art form, this program builds awareness and interest.

During this time, communities help build awareness by sharing information and holding special events.

He believed the records could be a powerful force in building environmental awareness by bringing scientific names to life.

"We want to build awareness - then we can begin to change behavior," he said.

The game builds awareness of this important technical resource that most people never hear about.

The first, now under way, is to build awareness that the Games are coming.

"It's just one night to build awareness, but there is a lot of dialogue going on about these issues," she said.

The studio has expertly deployed its star power to build global awareness.

"We're building awareness about the quality of a pool."