"Doing it even helped build morale in their office and it will benefit families and children for years to come."
It was to build morale and to build team.
Films intended for the public were often meant to build morale.
As such they are used as a tool to build morale.
"Expecting the same sacrifices of all military members with similar skills builds morale and enhances readiness," it says.
An important aim of an exercise should be to make people feel more comfortable in their roles and to build morale.
Joshua was just trying to build morale, wasn't he?
It can't be paraded through the streets to build morale.
"It's no way to build morale in the army or support in the countryside."
That, he thought, was something they would be able to see immediately, and, hopefully, it would build morale.