Apparently the builders had tried to shore up the roof at that point, with little success.
The builders, meanwhile, are trying to attract buyers from Manhattan.
What else can builders do but try to change the subject?
Speculative builders try to hold land costs to 20 percent of the price they expect to charge for a house.
"On the other hand, builders today must also try to work something out that meets the community's needs."
Nevertheless, where business is flourishing, builders are either putting up new hotels or trying to.
Several other builders had tried to develop the American Can project but failed to come up with the necessary financing.
Sometimes a builder will try to copy that with a new house.
Some builders have apparently tried to make their towers fit into the landscape.
So builders and architects are trying to reduce the mass from an architectural standpoint.