It was possible to buy downloadable content such as simple games.

The amount of money that Emirates spends a year on buying content has to be phenomenal.

I refuse to be locked in to buy Apple-only content and phones.

This is in contrast to most other online storefronts that seek to make buying content as simple as possible.

Sounds like a neat idea, as most current stores make it difficult to buy digital content for others.

We are willing to buy content, but the offering needs to be consistent with our relationship to it.

Pressure to continue subscribing or to buy content relies heavily on the social aspects of the game and cross pressure within player communities.

This is the main reason I buy so much content from iTunes.

The Greens welcome the greater protection for consumers buying digital content.

Apple doesn't seem to mind, either, even if it means fewer people will buy content from the iTunes Store.