Students of the craft call it cold reading.

"The technique is called cold reading," he said.

This programme alleges that she uses a guessing technique called 'cold reading' instead of actually communicating with spirits.

One form is textual behavior which refers to the type of behavior we might typically call reading or writing.

Listening, I found, was more time consuming than the paragraph gulping method that I like to call fast reading.

Such intimate responses are the result of what Ms. Spitz calls "conversational reading."

"That, my dear, is called reading," Ms. Morrison answered.

It's all about what you call reading.

Brown explained that many mediums use a technique called cold reading.

This right interpretation can be called the preferred decoding or preferred reading.