Ratigan, as host, asked Sacks if he thought this meant his campaign had backfired.
The interesting thing will be to see if the campaign backfires on Davis.
Ironically, the campaign backfired, only serving the advertise the film more widely.
It is feared that campaigns will backfire or fuel backlashes led by other studios.
Some of the leading environmental groups, however, say they believe the new campaign will backfire because it will raise even more questions about biotech foods.
By then the smear campaigns and manipulations by political staffs may have backfired.
Khrushchev's campaign backfired, triggering a rise in public attention to national, particularly religious, heritage and to the dismal state of the ecosystem.
But some Liberians warn that the campaign could backfire, especially if the Government is unable to raise the $7 million.
For the moment, the campaign has backfired.
If their record is atrocious, the whole campaign could backfire.