First, the ad carries a positive message, and the campaign believed it would stand out in the sea of negative advertising already running.
Jesse Jackson's campaign believed that since they had come in a respectable second, Jackson was entitled to the vice presidential spot.
Because Mr. Ferrara works for the company and does not control it, the campaign believes that the contribution is legal.
The campaign believes communities have a responsibility to care about human rights and should act as responsible stewards of the environment.
But his campaign never really believed her candidacy would prove this weak.
But the campaigns do not believe that.
Some campaigns also believe that a national financial base is necessary to avoid the "special interest" label.
Neither campaign believes that Mr. Franks's race will be a significant issue.
The campaign believes that no child under the age of 5 should die from a cause that could and should be prevented.
The campaigns did not believe the tone of these advertisements would turn off voters.