The new global campaign, the executive said, will cost several hundred million dollars.
He estimated that his campaign would probably cost $850,000 to $1 million to run.
The seven campaigns, in 1985 and 1986, cost a total of $27.6 million.
The campaign would cost about $15 million through the end of the year.
In total, the campaign had cost more than 900 American aircraft.
Both men have said that they expect the campaign to cost more than $10 million.
It's no use increasing sales by £500 if the campaign itself cost £1000!
Twenty years ago, a campaign for the same court cost $100,000.
The campaign against them cost $7 million and made the death penalty a central issue.
The job is without pay - in fact, they say their campaign will cost around $75,000.