According to the company, the campaign will be along the lines of campaigns created in the last six years.

The number of campaigns created during the next five years will be increased to as many as 45 from 30.

A fifth cooperative will use the campaigns created by Arnold.

He and his team created campaigns for radio, television and movie theaters.

The campaign, created by an in-house team, was selected from among nine other Reggie winners.

Other participants said the agencies were asked to create campaigns centered on themes like "Online brought to life."

A campaign created by Gardner Nelson had an estimated budget of $15 million.

The firm created national campaigns for diverse public and private companies along with numerous product introductions.

Still, the campaigns the two men created have earned them warm respect, not to mention shelves full of awards.

The campaign created by the New York agency will begin in October.