The candy business has been among the most affected.
As a teenager, he began delving into the candy business.
The sale leaves Kraft with little presence in the candy business.
These innovations made it possible for only one or two people to successfully run a candy business.
There may be historic precedent to the recessionary strength of the candy business.
He then worked in his family's candy business.
In 1955 he opened a candy business but it failed as word spread of his role in the war.
Still, he added, there are also acquisitions to be made in the candy business, using the money from the Coke deal.
But those categories represented the fringes of the candy business, and the founders wanted to find a third area to develop.
Mr. Rubin, whose family is in the traditional candy business, had a vision, he said.