He always holds contests with fabulous prizes to increase candy sales.
Soon candy sales far outstripped those of ice cream and the couple expanded their product line and work force.
The children raised the money by means of carnivals, candy sales, plays, operettas, paper drives and athletic events.
With a $95,000 annual budget raised by candy sales, bingo games and donations, the Bonnies cannot afford much more than their present rent.
Halloween has become, by some estimates, a $1.5 billion-a-year business, not including candy sales.
Some parochial schools even require either that students take part in the candy sales or that their parents make up the difference.
But the value of candy sales in the United States last year, $16.9 billion, was a record, by far.
It was entirely student-run and financed, by the writers, through candy sales to the student body.
The rebates follow a flat year for candy sales in the United States.
And Jim knew candy sales were an evergreen, always useful for sucking into the treasury about $2,500 of the community's discretionary income.