Joe Camel, an anthropomorphic cartoon camel wearing sunglasses, was claimed to be a ploy to entice and interest the underaged in smoking.

-- Tim Carvell "No cartoon camels were used in the marketing of this product."

The film opens with a pirate transmission of a cartoon camel superimposed over a speech by president Truman about nuclear power.

The report noted that the preference for Camel jumped noticeably the year after the beginning of an advertising campaign featuring a cartoon camel, "Old Joe."

The cartoon camel had long been under attack for being insidiously appealing to children.

The cartoon camel in Camel cigarette ads appeals far more to children than to adults, a study shows.

She noted that the cartoon camel was recently joined by a female partner, Josephine, which, she said, was aimed at encouraging girls to smoke.

At issue is the cartoon camel that since 1988 has appeared in ads for Camel cigarettes.

New studies demonstrate that the cartoon camel at the center of an elaborate advertising campaign for Camel cigarettes appeals far more to children than to adults.

The packs were illustrated with images of the cartoon camel on motorcycles, playing the saxophone, on the beach.