Once chosen the brief presented to the artists was to create a poster that "celebrated the Games coming to London" while emboding "the values of either the Olympic or Paralympic Games".

The Royal Canadian Mint produced a series of commemorative coins celebrating the 2010 Games, and in partnership with CTV allowed users to vote on the Top 10 Canadian Olympic Winter Moments; where designs honouring the top three were added to the series of coins.

To celebrate the Games, special tasting menus paired with Greek wines will be offered.

Official Report of the XXVII Olympiad Volume 2: Celebrating the Games.

Babbacombe Model Village plans to celebrate the Games next year by holding its own sporting event, featuring a scaled down Olympic park and miniature races.

All the artists were asked to create a work that either celebrated the Games coming to London or embodied the values of the Olympics or Paralympics.