And curiosity was a big draw, as it is at any celebrity auction.
There is a lecture programme throughout the day, plus a celebrity auction, and vegan food.
But celebrity auctions routinely surpass the estimates, which don't account for the passion some fans can bring to anything in a movie star's orbit.
At celebrity auctions, we're able to feel the cloth and slide the drawers.
"People who want you to make talks; write letters of endorsement, donate some intimate article for a celebrity auction."
The event included an exhibition by the players, an awards dinner and a celebrity auction.
The celebrity auction that followed the banquet offered guests an additional fix of fame.
On the other hand, the sale has the aura of a celebrity auction.
But here, as with most celebrity auctions, it is the name that counts more than the object.
The 600 or so guests who were assembling last night at Wembley for a celebrity auction to raise money represent the hard core.