He makes wire sculptures of circles and stars, and asks celebrities to pose with them.
The celebrities signed off Twitter and posed in coffins, promising to stay off the social networking service until their fund-raising goal had been reached.
On television and radio, camouflaged ads mimic talk shows and news shows; actors and celebrities being paid for their performances pose as hosts, reporters and anchors.
As part of that effort, the magazine will depart more frequently from its tradition of total nudity so that it can entice celebrities to pose for its covers.
Many celebrities (singers, actresses, models, etc.) have posed for Playboy over the years.
Movie premieres are typically cheerful events: moviegoers anticipate being the first to see the film, fans look for celebrities and celebrities pose for photographers.
So why do so many celebrities pose for the magazine?
Since the cover was released, several celebrities have posed for photographs in advanced stages of pregnancy, although not necessarily as naked as Moore.
Other celebrities have since posed nude or semi-nude while in advanced pregnancy, including Christina Aguilera and Britney Spears whose billboard advertisements led to great controversy.