"The readers are aging with the owners," says Martin S. Walker, chairman of Walker Communications, a longtime adviser to media companies.

"It certainly changed magazine publishing, in some ways forever," said Martin S. Walker, chairman of Walker Communications, magazine consultants.

Martin S. Walker, chairman of Walker Communications, a magazine consulting firm, said Brooklyn Bridge lasted longer than he had expected.

"I think it's a bold, gutsy move and a good business decision," said Martin S. Walker, chairman of Walker Communications, a magazine consultant.

"Advertising has really turned around," said Martin S. Walker, chairman of Walker Communications, a magazine consultant.

Martin S. Walker, chairman of Walker Communications, a magazine consulting firm, said the decision to publish less frequently "sounds like a last gasp."

"What happens in the real world is that advertising is about fashion and beauty," said Martin Walker, the chairman of Walker Communications, a magazine consulting company.

Publishers typically sell for one to two times their annual revenue, said Martin Walker, the chairman of Walker Communications, a magazine consulting firm.

Martin S. Walker, the chairman of Walker Communications, a magazine consulting firm, thinks the goal is even more predictable.

"I think it gins up the publicity machine," said Martin Walker, a magazine consultant and the chairman of Walker Communications in New York.