You can create switching costs, so that the hassle and cost of moving to a cheaper competitor is so great, it's just not worth it.

But industry executives say that the new campaign for discounts is fueled by smaller - and often cheaper - competitors within the local markets.

Most savings in oncology drug reimbursements would involve drugs that have cheaper, generic competitors.

Like it or not, if we pay $1,500 per car for health care and our cheap global competitors pay $200, that's a disadvantage.

Even so, the government is trying to steer Singapore into areas, like chemicals and pharmaceuticals, where it has an edge over cheaper competitors.

This made it better to ride and more resilient than cheaper competitors.

"They have to give consumers a reason to buy Evian instead of its cheaper competitors."

Schwab has been moving to differentiate itself from cheaper competitors, like E*Trade, by offering more advice.

Despite this, there are sound reasons for raising production costs and for protecting production from cheaper competitors.

After a few years of gutting chickens for 14 hours a day, they are often thrown out of work by younger and cheaper competitors.