"What we do that is different is go to coffee-growing countries and look for an estate that is outstanding."
It is found in every coffee-growing country in South America, Central America and the West Indies.
He joined the bureau in 1953 and became executive director, representing the interests of 15 coffee-growing countries.
Six coffee-growing countries in East Africa have formed a private organization to market their product to American and European consumers.
The reason for the oversupply and the price slump is simple: The 60 coffee-growing countries around the globe are producing too much.
Each contribution supports one child in such coffee-growing countries as Ethiopia, Honduras, and Brazil.
A Starbucks spokesman said the company had not even heard of the campaign and was pursuing its own programs in coffee-growing countries to encourage "environmentally sound" farming.
Panama is Central America's smallest coffee-growing country, and Second Cup's El Toucan blend is harvested from the volcanic mountain of Panama.
Bountiful rainfall in coffee-growing regions of South America is expected to help produce a record coffee harvest of more than 44 million bags next year in Brazil, the largest coffee-growing country in the world.
My travels, oddly enough, had never taken me to coffee-growing country.