Maybe, in fact, belief was the default position for the human mind, something that took no cognitive effort at all.

The heuristic approach offers an economic advantage by requiring minimal cognitive effort on the part of the recipient.

This can be accomplished without having to devote any significant measure of cognitive effort normally required to arrive at thoughtful and considered choices.

They give a sense of unity and coherence to our cognitive effort, but can never themselves be exhibited in sense experience.

The coping includes both cognitive and behavioral efforts against the problem of the stress during examinations.

However, although consumers have much more information, the cognitive effort to evaluate that information does not correspondingly increase.

Although online consumers have much more information, the cognitive effort to evaluate it does not correspondingly increase.

We spend less cognitive effort in buying toothpaste than we do when picking a new car.

As a result, students can devote cognitive effort to higher-order comprehension skills.

Similarity of products has the negative effect on the consumer of increasing the cognitive effort required to make a decision.