White immigrant students are not invited to minority recruitment weekends, college advisers say.

Other college advisers like programs where high school students spend time on a college campus.

Her mother is an educational consultant and college adviser in Tulsa.

Actually, my college adviser at my school laughed when I told him.

"I see people on those boards asking questions that should be directed at a knowledgeable college adviser."

He said college advisers had told him it was because so many others had applied.

The initiative has spent millions of dollars to place full-time college advisers in public high schools here.

His college adviser suggested that he would probably find it less expensive to live off campus.

In other words, he persuaded a nonprofit agency to pay for a college adviser rather than risk failing to get the 75 percent vote.

But college advisers say the emerging marketing aspect of the process is a two-way street.