The color comic was also supplemented by a "Giant-Size" companion quarterly that ran for five issues in the mid-1970s.
New readers and advertisers were added with the help of a beefed up Sunday edition that included color comics, a pink sports section and a magazine supplement.
"The color comics, more or less, broke even," Hewetson said in 1973.
The entire back of the box opened to reveal a "fifth panel" with six more color comics inside for a total of eight strips per box.
They give a feeling that a page of color comics has been granted a few hours of flesh and blood.
They highlight, among other things, the resilience of the Benday dot, the small unit of the process used to print color comics.
Although the art is primarily black and white, a color comic is occasionally posted.
And, just the way the story went, his shanty was papered with color comics from the Chicago Sunday Tribune.
Lieber later became editor of the color comics following Rovin's departure.
A 2-page full color comic in the Oni Press Color Special 2002.