It is the difference of using four printing plates per color page vs. one for black and white.
The front, center, and back are full color pages.
Ad rates for a full color page have risen 40 percent, to $7,780, with another increase coming.
The magazine, published monthly, is A4 size with 244 full color pages.
The number of pages in each article varies between 80 and 110 color pages.
"I can't convince her to run ads, even though it would mean a bigger paper, with more color pages."
Some magazines, with their glossy, color pages, still ask for film negatives.
Features like color pages bump up the costs, too.
The volumes in such a release usually have new color pages and other extras.
He would transform pictures into beautiful full color pages.