But over all, women like pants because of the comfort factor.

On the other hand, she added, the comfort factor should not be ignored.

On the other hand, the comfort factor in a desert is very low.

"It has more to do with her comfort factor than what she heard or remembers," he says.

Annie has that mother energy that's a huge comfort factor for me.

This is sometimes referred to as the comfort factor by bankers.

You could do it, no problem, but the comfort factor wasn't quite there.

"It's the comfort factor," he said, of the other 93 percent who buy just to have the option.

But the nature of the comfort factor itself will have to change.

The comfort factor continues to be the inspiration of American design.