Unfortunately our current line is drawn by amoral (at best - I would contend they are actually immoral) commercial imperatives.

But the commercial and canonical imperatives will be familiar.

She's not driven in any way by commercial imperatives.

The Olympics and Calatrava both struggle against the commercial imperatives of desire.

Five years later, Williams finds herself in the same quandary, pitting her art against the commercial imperatives of the day.

"How do you survive the constant tug of war between personal expression and commercial imperatives?"

But cargo ships and cruise liners have commercial imperatives to go where they go.

But the commercial imperatives require [surfers] to be straight.

His philosophy of making complicated things simple remains a core part of his career as does balancing commercial imperatives with creativity.

He was turning inward, ignoring not just commercial imperatives but the entire outside world.