In beginning to fight back harder against critics of the plan, Mr. Clinton took his first swipe today at the "Harry and Louise" television commercials sponsored by the insurance industry.

The MTV-style commercials, sponsored by American Airlines and Phillips Petroleum, seek to dispel scouting's old-fashioned image.

The commercials, sponsored by the Westchester Business Partnership, a nonprofit joint venture of the public and private sectors, have been appearing on cable television and radio since September.

Trying to ambush an ambusher, Visa U.S.A. will begin running an additional television commercial with an Olympic theme that addresses commercials sponsored by American Express.

The most recent effort by a broadcast TV network to carry spots for distilled spirits came in December 2001 when NBC ran a series of commercials sponsored by Smirnoff vodka, sold by Diageo, that promoted designating a driver before going out to drink.

Dot also got the last remark in the program's live commercials sponsored by General Electric.

Already, television viewers can watch commercials sponsored by Diet Coke, McDonald's and Choice Hotels, featuring footage and characters from the movie, in addition to Warner's own commercials and theatrical trailers aimed at rebuilding interest in the goings-on in Gotham City.

It is intended as an answer to much-publicized anti-abortion commercials sponsored by the Arthur S. De Moss Foundation, which carry the theme "Life.

In the case of Mr. Bordonaro, the anti-abortion commercials, sponsored by an organization called the Campaign for Working Families, probably did help him defeat his moderate incumbent in the primary.