Another is from commercial sponsorships, particularly for athletes who are on television, like golfers and race drivers.

In recent years the prize has attracted commercial sponsorship, but did not have any during the 2008 events.

The new channel was to be funded by a combination of government subsidies and commercial sponsorship.

Television began with commercial sponsorship and later transformed to paid commercial time.

Hovis contributed £300,000 out of the total £600,000 raised in commercial sponsorship and support.

Sky contributed £100,000 out of the total £780,000 raised in commercial sponsorship and support.

Profits soared, from commercial sponsorships to products like board games.

Vision officials say it needs $5.2 million to get off the ground, and will seek commercial sponsorships.

As a result, commercial sponsorship was sought and successfully raised from the energy industry.

Indeed it is a joy to see a world title match with proper commercial sponsorship.