"You need experience in the commodities business, if not the technology as well."

"Technology will drive everything else to being a commodity business."

Many of the people asked to leave were from the commodities businesses.

But you'll never see us staying around for the commodity business.

In the same year, the company decided to move from the commodities business to consumer branding.

But, after all, this is a commodity business and I see 1988 as the peak earnings year for the current cycle.

It is a supreme insult these days to dismiss something as a "commodity business."

"Sooner or later, if you're in a commodity business you fail."

Modems have generally become a commodity business in which even the leaders tend to be relatively small companies.

"People have to realize that we're in a commodity business, which has its ups and downs," he said.