"And what will happen when a company falls on hard times?"

If you do it 3 times, the company falls apart.

The company fell $1.50 that day and another $3 today, closing at $33 a share.

With sales down 20 percent through August, the company will fall short again this year.

When he took over in 1974, the company had fallen on hard times.

But the plan went bad, and the company fell along with it.

A company can do everything right and yet still fall behind.

But it should have enough choice, and at the moment, the company falls a long way short of that.

Usually other companies in the same business also fall on such news.

The company could fall more than $3.6 billion short by the end of 2003, according to a federal filing it made last week.