In industry terms, the company is referred to as an international atelier perfumer.
The company is more commonly referred to as Southern Star.
The company is often referred to as an example of the dot-com boom.
The company is usually referred to as Team Associated.
The combined three companies were referred to as the tricorporate.
Prior to about 2000, the company was usually referred to as having been founded in 1953.
The person or company filing the application is referred to as "the applicant".
These companies are also referred to as patent holding companies.
Altogether, these companies are referred to as the Vector Group.
A company can be referred if it supplies more than 25 per cent of the total market.