When companies miss by a few pennies, it doesn't mean all that much.
Then, in October, the company missed an interest payment on a $200 million international bond.
But the company may have missed the point about interactive marketing.
On Monday, the company missed a $14 million debt payment.
In the end, after the Sept. 11 attacks, the company missed its target by $1.35 billion.
"This company totally missed one of the biggest truck cycles in history."
The company also grew too fast and missed an opportunity to bring its optical networking technology to the market early, he said.
The big companies surely miss a chance by doing nothing for the club.
But if they do not respond, companies may miss an opportunity to win back customers, he added.
In late 2003, it became clear that the company might miss both targets.