But more recently, the company pared its ad budget and the campaign's initial impact on sales began to wane.
The company is now paring the number to two, hoping to save $40 million annually.
The aggregate level of employee benefits has actually fallen over the last five years, as companies have pared health and retirement plans.
The company has pared its heavy debt load by about the same amount this year.
The company must increase its market share and pare its costs.
The number of unemployed is growing not only because companies are paring bloated work forces.
The company reported $1.83 billion in revenues last year and pared its losses, from $81.2 million to $41.5 million.
In pursuit of lower labor costs, many companies have pared staff in recent years.
The company in recent years has pared holdings outside its core operations, including real estate.
Many employees are seeing the silver lining as companies pare payrolls.