And international companies, led by Microsoft, have been racing to answer the call.
The company also produced and successfully raced a number of its own car designs.
Several companies raced to get prototypes ready to demonstrate on the new machine.
American and foreign companies are racing to bring the innovative design to market.
Similarly, companies are now racing to figure out genetic differences among people.
In the face of heightened investor interest, companies have raced to raise money.
As war loomed, the companies raced over the last week to complete a deal.
Now companies are racing to bring the technology to the entertainment market.
The companies are racing for bottom, not the top.
ON the marketing side, the company is racing to build its strengths overseas.