By November 1995 the company had reversed its expansion position and began retreating.
Rubin joined the company too late to reverse its fortunes.
It was the first time the company had ever reversed a rise in ticket prices.
After those meetings, the company reversed itself and no longer opposed an increase in the cap.
Recently, however, at least one company has reversed this trend.
Over the last four months, the company has reversed a policy of aiming for export business only in large markets, he said.
The matter was resolved when the company reversed the suspension.
But many companies that put those strategies to work have reversed course.
If companies cannot reverse the trend, investors will almost certainly demand that they cut their research spending.
There has been no indication so far that the company will reverse its decision.