Still, industry officials say, there is a chance that an American company will succeed.

These people are going to do whatever they can to make that company succeed.

It is, after all, in everyone's interests that these companies succeed.

Q. How can design help a company succeed in foreign markets?

"The mandate of the state is to make our companies succeed," he said.

Smaller companies can succeed, he said, if they offer better products or service.

Those two companies succeeded, he said, because they hit their respective media with a new idea at just the right time.

But the company could not succeed on neighborhood business alone.

Clearly, only one company will succeed in its goal, and at the expense of the other.

Even supporters of the company's efforts say it is too early to tell whether the company will succeed.