It all started with James E. West, who even competitors call "the father of television program listings."
Even his competitors called him guru.
Many stores set a limit on the information they give over the phone, saying they feared that competitors were calling.
Due to the trademark, Lionel's competitors mostly called their similar offerings Wide Gauge.
In 1986, the Cresta saw a new competitor from Honda called the Legend.
By September 2011 some competitors to Cisco were calling the technology "dead".
Pringle's pride-at least, the quality that his competitors called his orneriness-prevented him from giving in.
He believes that competitors have called the city's 311 phone line to report smoking at his hall, even though there isn't any.
A tough competitor, Bradshaw had a powerful - albeit at times erratic - arm and called his own plays throughout his football career.
Still, colleagues, competitors and investors have been calling, wanting to hear about his winning streak.