They will both have a day's rest today while their competitors try to complete the fourth round.

Q. But certainly your competitors are trying to do some of these things?

Sprint is a point to point race where competitors try to get from one end to the other before their opponent.

There's no question competitors will try to take advantage of it.

The competitors try their hands at a pitch meeting, then shoot and edit a short film in 24 hours.

But competitors are trying to compete with it nonetheless.

Campbell's competitors had tried to emulate him, with mixed results.

And companies hesitate to raise prices when potential competitors, also rich with cash, may try to move in.

"I don't doubt our competitors are trying to sell the line that we're less newsy," he said.

However, as sales grow, competitors will notice and quickly try to compete.