It was an extraordinary step for a conservative Japanese company.

And it is a rather conservative company I'm about to buy.

We're a conservative company from a financial standpoint, but we've got a lot of cash flow.

"People want to be absolutely certain they've gone with a conservative company."

She said that the political activities simply represented a conservative company's world view.

"Being a conservative company, we're going to take a conservative approach," he said.

Hartford had been a very conservative company, buying and holding securities for decades.

What was unseemly in the 1980's is now expected at even traditionally conservative companies.

But changes in such conservative companies are hard fought.