But he does not deny that he has tried to cut a more conservative image in recent years.
But the conservative image rankles some members, who say they are diverse in ideology.
It became a huge success and created much buzz as the line moved away from the conservative image of the company.
She was targeted mainly for her conservative image, rather than any political position.
For some, this system amounts to an "old boys" network, confirming the orchestra's conservative image.
He added: "What's interesting is that it's a rather conservative image.
For most of its history it had this conservative Protestant image.
Does he worry his conservative image has been tarnished?
"George Bush talks in warm, fuzzy and compassionate conservative images," she said.
Just check and make sure you're not just defending a romantic, conservative image of days gone by.