"The model is considered lucky just to be in their ads," says an agency executive.
The name of the chain includes "99," a number considered lucky by ethnic Chinese.
Now many library branches are considered lucky to have even one librarian.
Conversely, the color red and the number eight are considered lucky.
Especially in a year when they were considered lucky to win five games.
"That is, if a kid who had just lost both parents could be considered lucky."
It is considered especially lucky for a boy to have the same totem as the mate of his mother.
By the husbands of his wife's friends, Graham was considered lucky.
It is often considered lucky to touch a sailor's collar.
A few other numbers that are considered lucky in Chinese culture are 9 and 6.