We need a set of figures that consumers can believe.

Its purpose is to make the consumer believe that the offer is really great.

But many consumers still believe the cars have reliability problems.

But low interest rates and falling prices have made consumers believe that now is a good time to buy.

Right now, consumers, especially younger ones, believe that they have already paid.

"The consumer can't believe that the industry doesn't have a product to cool him off," he said.

Instead of fighting that by trying to define your brand, find out what consumers believe makes it special.

I would add that, wrongly perhaps, this is what most consumers already believe.

The bottom line is that consumers shouldn't believe everything they read on labels.

Clearly, such consumers believe that the only way to get things done quickly, pleasantly - and right - is to do it themselves.