With such basic products, the factory satisfies consumer desires and increases production.

"The problem is that all the news from the book will be available free and diminish consumer desire to buy it," he said.

He said focusing on consumer desires and needs in the shoe business required, well, a little more footwork.

Other General Mills products also succeeded, in large part because of strong marketing and close identification with consumer desires.

"We found in our research a consumer desire for a lighter eating style," he said.

Whatever the publishers' motivations, it is clear there is growing consumer desire for health information.

Not that there's anything wrong with a little consumer desire.

The owners of many specialty shops are overhauling their lines to satisfy new consumer desires.

The market system runs on the excitation of consumer desire.

The screens become what the ad people like to call "aspirational" objects of consumer desire.