But there is also a hard-to-calculate point at which the consumer can drive the economy too hard.
Power centers allow consumers to drive right up to the store they want, rush in and grab discounted wares.
Led by the wealthy, American consumers have driven growth around the world as well as at home.
From jerseys to other products, the consumer is driving the fashion trend.
By demanding properly caught and handled fish, consumers can drive the market.
As we have seen from retail sales figures recently, the consumer is not driving any rise in imports.
Russian consumers have been driving the country's fast growth in recent years and demand has increased after a low point last September.
And it's an industry that will enable consumers to drive to work, just like we're doing today, but not rely on foreign sources of oil.
The risk, however, is that in sorting the strong companies from weaker rivals, consumers will drive some insurers out of business.
And these new consumers are driving new economic development on a global scale.