The goal is to take advantage of perhaps the only day each year when consumers embrace advertising rather than flee it.

But the fact that consumers embraced it as they did was totally unpredictable.

The numbers show that consumers are embracing debit cards.

Agricultural biotechnology markets shrink as farmers and consumers embrace organic food.

And if enough consumers embrace digital cameras, it could be bad news for films.

With luck, American consumers will embrace it in the 00's.

Unlike the travel industry, in which airlines and consumers alike have embraced the Internet, real estate has resisted moving online.

Cancer researchers and consumers embraced it, although they regretted the concessions to life insurers.

The real issue, of course, is whether consumers embrace the knockoffs, or feel cheated by them.

Some consumers, however, are embracing the idea eagerly.