Another important aspect of a competition analysis is to increase the consumer insight.

Each group will have its own range of clients with its own account management, creative, media, consumer insights and business affairs units.

Rather, she added: "We marry consumer insights in brand-building communication.

The company has even hired a "director of consumer insights."

The overall conversation-based approach is designed to provide the client with deeper consumer insights.

About a year ago, Ms. Whitman set up a consumer insight and analysis group to find out.

"Service aims to mine social networks for consumer insight".

And a consumer insight is that women like to feel it's part science, part magic, that there's an element of fate.

Zaltman began to wonder how this kind of insight could be used to gather consumer insights.

Netnography is a method designed to provide consumer insights from social media data.