By creating a network consumers interact and create content for online site.

Every time a consumer interacts with a brand, an opportunity exists for their perceptions to be influenced.

It allows consumers to interact and purchase digital content, like music, without the need of a credit card.

To an avid reader of science fiction, this is a familiar scenario: the consumer can whistle up any service and interact with the network.

"It's the way in which consumers and merchants will interact online."

A consumer, as an individual or part of a family or group, does not function in isolation but continually interacts within the environment.

The trend is reshaping how consumers interact with television, music, film, video games and other media.

When companies join the social channels, consumers can interact with them.

This is done because producers and consumers interact with each other.

It's really defining the way that consumers and customers interact with companies and what they expect from them.