With so many choices, consumers lose confidence in their ability to choose.

American consumers lose more than $40 billion a year to telemarketing fraud.

American consumers lose billions of dollars each year to health fraud schemes.

In the long term, the consumer may lose too.

The consumer can lose track of who is actually backing the service, if it's needed, or what training they've had.

If we don't have independent stores, the consumer will lose a lot of choices.

According to officials representing a state industry association, consumers lost all of their funds in this case, totaling about $500,000.

The consumer has lost a great deal of confidence.

What is more, European consumers, and especially the younger generation, have lost interest in products of this kind.

It needs to be speedy because if matters take too long consumers will lose interest.