Once consumers realize that the economy's long-term prospects have improved, he asserted, they will open their wallets.
Because they can, and because consumers have not yet realized the need or exercised sufficient market influence to stop them.
When consumers realize what they've been taken in by, it's going to give the entire industry a black eye.
Sometimes, consumers don't even realize that what they're paying is far more than the purchase is worth.
Finally, retailers mark up the price of clothing more than many consumers realize.
"I think one of the big issues we'll find over the next year is that consumers are realizing they need to protect themselves online."
It will take vision to develop a market approach where consumers realize the true benefits of choice.
"I think that consumers will realize life is going on," he said.
Maybe consumers will finally realise that they have the power at their fingertips.
Even now - whether or not designers and consumers realize it -animals represent classical ideals.